Our work
Revealing Emotional Motivators
A leading luxury car brand wasn’t getting the insight it needed from its tracking study, so it turned to Lamppost. Through a blend of direct and indirect question techniques, we were able to uncover emotional light switches that influence how people make decisions. These findings now guide how the brand communicates—both for current models and upcoming launches. With a clearer picture of what really moves their audience, the brand is better equipped to connect with customers in meaningful ways and stand out in a competitive market.
Revitalizing an Icon
When a Travel and Tourism icon asked Lamppost to help them “rediscover” their essence, we embarked on a multi-modal journey to illuminate their brand foundations. We analyzed how current and potential clients perceived them compared to new category entrants and found opportunities to revitalize the brand. The result was a fresh, honest grasp of their strengths. The new framework we created guides each brand in the portfolio. It helps them make clear brand and product decisions, leading to an updated go-to-market approach and increased sales.
Building a Proprietary Approach
A world-renowned brewing company wanted to gain a better understanding of how consumers of legal drinking age felt about different potential names for a new launch. Instead of a basic approach that ranked preferences, we built a proprietary technique to quickly focus on the names that aligned with the parent brand and conveyed elements of the launch. The process helped them choose faster and with more confidence. They now have a fast, cost-effective tool to select names (and other elements) for new launches throughout their entire portfolio.
Helping Break Through
A local law firm was ready to move away from the same old legal ads. Rather than traditional copy-development research, we started earlier in the process— undertaking a series of conversations around early-stage creative ideas using projective techniques to maximize the strategic opportunities. The outcome was a campaign that completely bucks the traditional approach in the category. The campaign is client-focused and feels real, grounded, and more trustworthy.