A research consultancy that illuminates the path to smarter brand decisions.

We don’t just report data, we light it up

For us, the answer doesn’t lie in the data or facts themselves but in the insights that emerge from them. The best research partner doesn’t just give you a number and let you know if you pass or fail. The best ones tell you the reasons why, and inspire action.

This is why we founded Lamppost in 2018.

We’re here to uncover fundamental human truths that help our clients spark meaningful and authentic relationships.

Working with Lamppost is… different.

We’re researchers who think like strategists. Strategists who think like creatives.

We don’t hand you a 90-page deck - we give you direction, energy, and clarity.

Bold insights, not beige reports

Category Mastery
Creative storytelling, rooted in real data
Collaborative, engaging and fun to work with

We follow the glow.

Our team of consultants brings 20+ years of strategy and research experience to help drive brand growth by understanding what makes meaningful and authentic brand connections.

We do this by…

Listening Deeper: We don’t just gather opinions—we decode behavior, emotions, and context
Mapping the Moments: We identify the mental cues that guide people toward your category
Illuminate the Right Spots: We help brands show up in the right moments—with messaging, strategy, and positioning that hits.

Learn more